Apptics Checkout
Sticky.io is a long-established CRM, checkout and payment-routing platform for subscription and direct-response brands, and you run it. Apptics is done for you: our team rebuilds your checkout and upsells, secures and routes your payments through Apptics Pay, and protects your merchant accounts with Apptics Shield, all in one stack run by one team.
The short version: which one should you pick?
Choose Apptics if you want your checkout, upsells, subscriptions, payment routing and chargeback protection built and run for you by an operator team, on top of the Shopify store you already have, with help securing the merchant accounts behind it.
Choose Sticky.io if you want a mature self-serve platform: a continuity CRM, a drag-and-drop funnel and checkout builder, routing across 160+ gateways, full API and headless access, and published usage-based pricing. Choose it if you have an in-house team (or agency) to build, configure and run it.
Bottom line: Sticky.io gives you a deep, proven platform to operate. Apptics gives you the same jobs (checkout, subscriptions, routing, recovery and chargebacks) done for you, plus a payments team that helps you get and keep merchant accounts. Sticky.io is a software layer you bring your own processors to.
Why merchants choose Apptics over Sticky.io
Feature | Apptics | Sticky.io |
|---|---|---|
Model | Done-for-you. Our team builds and runs your checkout, funnels and payments with a dedicated manager | Self-serve platform with dedicated onboarding and support. Your team configures and runs it |
Checkout & funnels | Custom checkout without Shopify Plus, checkout builder, split-tested checkouts, full upsell/downsell customization | Drag-and-drop funnel and checkout builder, single-page checkout, order bumps and one-click upsells (OTOs) |
Subscriptions | Subscriptions and MRR, subscription vaulting. Your MRR stays portable across any gateway | Continuity and recurring billing with smart dunning, flexible trials, proration and plan bundles |
Payment routing | Payments orchestration, BIN-based routing, MID management and routing, run for you | Smart routing across 160+ gateways, issuer-aware routing, automatic cascading after declines, multiple MIDs |
Merchant accounts | Apptics Pay matches you with merchant accounts through human underwriting across 35+ banks. Most qualified merchants are approved in 48–72 hours | A CRM/checkout/routing layer, not a processor. You bring your own merchant accounts and pay their fees on top |
Chargeback protection | Apptics Shield: RDR alerts $13-19 and Ethoca alerts $17-27 per alert, no monthly fee, official Disputifier and Chargeblast partner | Built-in fraud and chargeback tools: real-time chargeback alerts, expert dispute help, VAMP-aware MID-health monitoring |
Failed-payment recovery | Smart Salvage AI. AI Smart Retry & Salvage on Enterprise | Recovery add-on with AI-timed, decline-code-aware retries. Performance-based, priced on request |
Shopify | Works on top of your existing Shopify store. Your apps, data and SEO stay; no migration | Shopify subscriptions app, plus Sticky Checkout for Shopify (set up with a custom checkout domain on Cloudflare and a Shopify app/API keys) |
Developer access | You don't need developers. We build it for you (full development team optional add-on) | Full API and headless access, 400+ integrations |
Pricing (as published) | Starter $750/mo + 1.9% + $0.29 per transaction (+$250/mo per extra store). Enterprise $2,500/mo, 5 stores included, 1.75% + $0.19 per transaction | From $499/mo + 1% of gross sales (falls to 0.25% at $10M+/mo) + $0.04 per decline (falls to $0.02). Processor fees extra |
Support | 24/7 Telegram support (Apptics Pay), Slack channel, 24/7 Slack support on Enterprise | US-based support team by phone, chat and email |
Best for | Shopify DTC operators who want checkout, payments and chargebacks run for them | Teams who want to operate a deep CRM and routing platform themselves |
Compiled from public Apptics and Sticky.io materials, October 2026. Sticky.io pricing and features change; confirm current terms with Sticky.io.
Where Apptics wins
One team for the whole revenue path
Sticky.io consolidates checkout, CRM and routing into one platform. Apptics consolidates them into one team. The people who rebuild your checkout also run your payments (Apptics Pay) and fight your chargebacks (Apptics Shield), so a decline spike, a processor problem and a dispute surge get handled in one place instead of three.
Merchant accounts, not just routing
Routing across many gateways only helps if you have healthy merchant accounts to route to. Apptics Pay reviews your business up front, matches you with the right merchant account from a network of 35+ banks, and gets most qualified merchants approved within 48–72 hours, with no processor lock-in.
Chargeback protection with published per-alert pricing
Apptics Shield sources RDR and Ethoca alerts at partner rates (RDR $13-19, Ethoca $17-27 per alert), with no monthly fee and no lock-in. You only pay for valid alerts. It is built to keep you under Visa's 1.5% VAMP threshold.
Checkout customization without Shopify Plus or a replatform
Apptics Checkout gives you a fully custom, split-tested checkout with one-click post-purchase upsells on top of your current Shopify store. You don't need to move your catalog into a new system or run a separate checkout stack yourself.
Proof: what Apptics actually moves
$241K → $1.4M monthly revenue in 90 days (full funnel rebuild)
$1.44M upsell revenue driven by post-purchase flows
2.1% → 0.31% dispute ratio in 90 days for one merchant, 79% below the VAMP threshold
$50M+ revenue protected across merchants
You have questions, we have answers
Is Apptics a Sticky.io alternative?
Yes, for Shopify DTC brands that would rather have checkout, subscriptions, payment routing and chargeback protection run for them than operate a platform themselves. If you specifically want a self-serve CRM with full API and headless access, Sticky.io is built for that.
What is the main difference between Apptics and Sticky.io?
The operating model. Sticky.io is software your team configures and runs: CRM, funnel builder, routing and recovery. Apptics is a done-for-you stack: our team builds and runs Apptics Checkout, Apptics Pay and Apptics Shield for you.
Does Apptics provide merchant accounts? Does Sticky.io?
Apptics Pay helps you secure merchant accounts through human underwriting across 35+ banks. Sticky.io is a CRM, checkout and routing layer that connects to your existing gateways and merchant accounts; processor fees are separate.
How does pricing compare?
Sticky.io publishes a base license from $499/mo plus a share of gross sales (1% falling to 0.25% as you scale) and a per-decline fee. Its Recovery product is priced on request. Apptics plans (pricing) start at $750/mo plus 1.9% + $0.29 per transaction (Starter), or $2,500/mo with five stores and lower transaction fees (Enterprise). Book a call and we'll model both against your real volume.
Do I have to leave Shopify to use Apptics?
No. Apptics Checkout runs on top of your existing Shopify store, so your store, apps, data and SEO stay where they are.
See how much more revenue your checkout and payments could make
Fifteen minutes. We'll look at your checkout, approval rates and dispute ratio, show you where revenue leaks, and tell you straight whether we can help.
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